Jaguar Decides to Hit Up New Delhi Instead of Detroit
British automaker, Jaguar, has come to a difficult decision. The Leaping Cat has decided against presenting at the North American International Auto Show in Detroit, Michigan and will instead reveal their automobiles in New Delhi AutoExpo.
Now some opponents of Jaguar are calling the British Cat snobby for these actions. In reality, that is not the case at all. Jaguar, spokesman, Stuart Schorr comment, "Jaguar...recognizes the Detroit Show is a world-class exhibition, but for 2012 we will not exhibit there."1
Many factors went into this decision, including the rapid growth of market share in India for Jaguar, as well as the fact that the owner of Jaguar is Tata, and Indian company. Jaguar has actually already revealed their Jaguar C-X16 in L.A; so the idea of heading somewhere else to spread the new model makes a lot of sense.
The model Jaguar is expected to debut at the New Dheli AutoExpo? It is believed that the same Jaguar C-X16 is what they will bring with them. Their sister company Land Rover, who will also be skipping Detroit for New Dehli, and will be presenting the DC 100, and DC100 sport SUV. Both models, as you might remember, just debuted at the Las Angeles Motor Show alongside the Jaguar CX-16.
Do you want to know more about what Jaguar is up to - from market strategy to new Jaguar debuts, advancements in technology and philanthropy? Stay tuned. Manhattan Jaguar NYC, located at 787 11th Ave. New York, NY 10019 is committed to keeping you informed. And remember, you're always welcome to come down and take the Jaguar XJ, or Jaguar XK for a test drive.